Marilyn Kennedy Melia

Article

May 29, 2025

A version of this article first appeared in the April BAI Executive Report: Growing quality deposits and customer acquisition. In the report, you’ll find content tackling deposit behavior trends, tech-enabled deposit growth strategies, liquidity and funding flexibility, plus more. Deposit...

Article

Apr 17, 2025

A version of this article first appeared in the February BAI Executive Report: How banks best measure performance. Read more within to discover how data, especially peer-based benchmarking, increasingly helps a dynamic financial services industry understand the marketplace and...

Article

Apr 8, 2025

Comparable peer performance spanning branch selection to efficiency ratios and more flag missed market share or signal when a strategy course correction is necessary.

Article

Jul 30, 2024

Smarter data and generative AI accelerate use of personas in targeted banking interactions, but not without safeguards against bias.

Article

Apr 15, 2022

The newcomers are making inroads with specialized products and services, but traditional institutions are not easily ceding the territory.

Article

Mar 8, 2021

Combat it with a holistic plan that combines in-house expertise, technology solutions and peer insights.