Kathleen Craig

For decades, banks have been investing in digital account opening. The goal? Make it easier and more convenient for customers to open accounts online, driving deposit growth and expanding market reach. But here’s the hard truth: despite all the “advancements”...

Digital channels, transaction data and robust product offerings position banks to provide financial wellness tools that can make a meaningful impact.

Banks have a vested interest in helping their customers achieve financial health, particularly in LMI communities hurt by branch closures.

Data can help institutions provide educational content to raises their customers' knowledge base while also helping with retention and cross-sell strategies.