Holly Hughes

Holly currently serves as Chief Marketing Officer at BAI. Holly leads strategic marketing planning and execution for BAI. She joined BAI in 2014, bringing with her more than 20 years of marketing experience across diverse industries. Most recently, she served as Senior Vice President & Marketing Director for Fifth Third Bank.

Podcast

Fight fraud collectively for the biggest impact

May 6, 2024

By Holly Hughes, Crystal Blythe
IDology's Crystal Blythe discusses in the BAI Banking Strategies podcast that the real-time fraud fight lies solidly with building out an information-sharing consortium across collaborators and competitors.
Fraud Prevention

Podcast

The fraud fight gets faster

May 2, 2024

By Holly Hughes, Brian Keefe
Brian Keefe of NICE Actimize joined the BAI Banking Strategies podcast to share his best ideas to leverage fraud-detection technology and real-time interdiction.
Fraud Prevention

Video

AI in practice: building on data integrity to implement the proper tools

Apr 24, 2024

Holly Hughes, CMO at BAI, leads a fireside chat with Michael Ruttledge, Chief Information Officer at Citizens Bank, and Bal Shukla, Head of Business Transformation for U.S., Financial Services, at Infosys.
Technology

Video

End-to-end AI: Strategy, design and delivery

Apr 22, 2024

Holly Hughes, CMO at BAI, leads a video discussion with Saima Shafiq, Head of Applied AI Transformation, and Anuj Shah, Head of Intelligent Automation, of PNC Bank.
Technology

Video

Innovation in Commercial Banking Digital Experience: Citizens Journey and Lessons Learned

Dec 20, 2023

Holly Hughes, CMO at BAI leads a discussion with Ross Pringle, Head of Strategy, Digital Innovation & Change for Citizens Commercial Bank on...
Fraud Prevention / Technology

Podcast

Measure innovation in incremental wins

Dec 19, 2023

By Holly Hughes, Raghav Agarwal, Amy Radin
BAI Global Innovation Awards Lead Judge Amy Radin and Regional Head of Financial Services for North America at Infosys Raghav Agarwal join the BAI Banking Strategies podcast to discuss recent industry innovation trends and how banks can position themselves as leaders focused on customers, data, and collaboration.
Technology

Podcast

Maximizing digital marketing ROI: A deep dive into acquisition, retention and attribution strategies

Dec 19, 2023

By Holly Hughes, Robert Ropars
Robert Ropars from Vericast joins us on this episode of BAI Banking Strategies podcast to share his perspective on customer acquisition, retention and attribution strategies in the digital marketing space.
Digital Banking

Podcast

Winning the primary client relationship battle

Nov 14, 2023

By Holly Hughes, Marc Salinas, Eric Campbell
Marc Salinas and Eric Campbell from Bottomline Technologies join us on our BAI Banking Strategies podcast to share how recent industry events create an opportunity for financial institutions to position themselves as a valued resource for their business banking and commercial clients and win the battle for primary ownership of the customer relationship.  
Business Banking

Podcast

FedNow is live…now what?

Oct 3, 2023

By Holly Hughes, Brian Keefe
Brian Keefe from NICE Actimize joins our BAI Banking Strategies podcast to tell us about how FedNow can be safe and efficient, all while allowing for a wider range of innovative instant payment services in the near future.
Payments

Podcast

Fraud activity is increasing – how to protect your institution and customers

Sep 12, 2023

By Holly Hughes, Greg Kanevski
Greg Kanevski of ServiceNow joins the BAI Banking Strategies podcast to discuss the impact of increased fraud on financial institutions and how they can better protect themselves and their customers in their fight against fraudsters.
Fraud Prevention

Podcast

Fact vs Fiction: Debunking fraud and faster payments myths

Sep 11, 2023

By Holly Hughes, Mark Majeske
Mark Majeske of Alacriti joins the BAI Banking Strategies podcast to dissect and debunk some of the top myths regarding fraud and faster payments.
Fraud Prevention

Video

BAI insights: A panel discussion with industry leaders

Sep 11, 2023

Financial institutions continue to experience year over year growth in fraud and that upward trend continues for their customers too...
Fraud Prevention

Video

Innovation in fraud prevention: TIAA’s journey and lessons learned

Apr 26, 2023

BAI’s Holly Hughes leads a video discussion on why taking an iterative approach to innovation is key to success.
Fraud Prevention

Video

Innovation trends in financial services

Mar 29, 2023

BAI’s Holly Hughes leads a discussion on how breakthrough ideas are having a growing impact on the banking industry.
Digital Banking

Article

New approaches to new account acquisition

Jan 13, 2023

By Holly Hughes
Community banks and credit unions in 2023 need to sharpen their customer targeting with flexible strategies that highlight their value proposition.
Consumer Banking

Video

The fraud prevention balancing act protection vs friction

Sep 19, 2022

With new forms of financial fraud on the rise, financial services leaders have the challenging task of protecting their customers – and organizations – and still delivering a strong customer experience that minimizes friction. Hear the latest BAI research on what types of fraud are on the rise and what today’s leaders are doing to combat it effectively.
Fraud Prevention

Video

Digital Transformation in Lending: Keys to Success

May 18, 2022

Bringing together an “Apple-like experience, Google-like targeting and Amazon-like fulfillment” is a true digital transformation, says Dennis Gada, Head of Financial Services at Infosys. He and BAI CMO Holly Hughes discuss how financial services organizations can bring that successful transformation to lending.
Digital Banking

Video

Lending as a service: Expanding beyond traditional lending channels

May 13, 2022

A panel discussion on the opportunities lending as a service presents and what banking leaders learned as they digitally transformed their organization’s lending services.
Consumer Banking

Video

New customer acquisition: Modernizing strategies for 2022

Feb 28, 2022

Learn from industry leaders about what opportunities your financial services organization can incorporate as it examines its new customer acquisition strategies for 2022 and beyond.
Customer Experience

Article

For banks, the future of ESG is now

Jan 24, 2022

By Holly Hughes
Financial institutions are under increasing pressure to demonstrate their commitment to climate-friendly business.
DEI & ESG

Video

BAI Global Innovation Award Winner for Digital Transformation Deutsche Bank

Jan 14, 2022

Deutsche Bank recently won a 2021 BAI Global Innovation Award in the Digital Transformation category for their program, “Embedded Finance Initiative,” which allows non-bank companies to seamlessly integrate complete financial products into their own offerings and...
Digital Banking