Robert Ropars

Senior Account Executive, Digital, Vericast

Robert Ropars is a Senior Account Executive, Digital at Vericast and brings over twenty years of experience in strategic client support, digital strategy and sales enablement for multiple industries/verticals including 12 years focused on financial institutions.

Within the financial services industry he’s worked with numerous lines of business including retail/consumer, small business, wealth and mortgage. He holds in-depth experience in digital advertising strategy, digital strategies in general, tech trends and translating technical concepts into plain English. He has spent the last four years focused on sharing our digital advertising solutions with clients looking to meet consumers how, when, and where it matters.

Podcast

Maximizing digital marketing ROI: A deep dive into acquisition, retention and attribution strategies

Dec 19, 2023

By Holly Hughes, Robert Ropars
Robert Ropars from Vericast joins us on this episode of BAI Banking Strategies podcast to share his perspective on customer acquisition, retention and attribution strategies in the digital marketing space.
Digital Banking

Video

Unlock the full potential of CTV/OTT with attribution

Mar 2, 2022

Vericast illustrates why CTV is quickly becoming a critical component of omnichannel marketing strategies and how financial institutions can leverage CTV advertising to improve customer acquisition.
Consumer Banking