Edmund Lawler

Article

Dare to be dull: PNC wants to break through with ‘brilliantly boring’ claim

Dec 2, 2024

By Edmund Lawler
Experts assess a potentially risky campaign whose focus on reliability hit in the wake of regional bank failures.
Consumer Banking / Marketing & Sales

Article

Small businesses bank on a branch to bolster their operations

Oct 9, 2024

By Edmund Lawler
Trust, convenience and proximity are critical considerations.
Business Banking / Customer Experience

Article

Driven by rewards, co-branded credit cards charge ahead

Aug 23, 2024

By Edmund Lawler
Even as cards remain a top consumer payment choice, the rise of digital wallets risks burying an issuing bank’s brand identity. That’s where targeted marketing makes all the difference.
Consumer Banking

Article

Anticipating a cashless society

Jun 26, 2024

By Jonas Hedman, Edmund Lawler
A professor weighs the benefits and burdens of a strictly digital economy and its impact on banks.
Technology

Article

Overcoming the allure of ‘hot money’

Mar 14, 2024

By Edmund Lawler
Banks have options to attract and retain deposits in a seductive, high-rate environment.
Consumer Banking

Article

Bankers are challenged to safeguard against fraud from many directions

Mar 7, 2024

By Edmund Lawler
Fraud is hardly a banker’s favorite topic, but it demands special attention this year.
Fraud Prevention

Article

Banks face the twin-edged sword of generative AI

Mar 4, 2024

By Edmund Lawler
More and more, banks employ the latest artificial intelligence tools to fight fraud, but so do the bad actors.
Technology

Article

Smarter leadership: Advantages and best practices for succession planning

Jan 16, 2024

By Raj Syal, Nichole Kneedler, Edmund Lawler
Huntington Bank talent executives share how they scour the ranks from ‘top to bottom’ to promote strong candidates from within.
Talent & Workforce Management

Article

Key steps financial services organizations should take to attract and develop talent

Dec 19, 2023

By Edmund Lawler
Edmund Lawler shares some perspectives from financial services leaders and industry consultants on the cultivation of talent, an organization’s most valuable asset.
Talent & Workforce Management

Article

Speaking to the generations

Dec 8, 2023

By Edmund Lawler
BAI research points to products and services that banks and credit unions should emphasize when marketing to various consumer age cohorts.
Digital Banking

Article

Artificial intelligence boosts banking’s use of data and analytics to supercharge a variety of benefits

Nov 16, 2023

By Edmund Lawler
Bank’s digital transformation continues to produce vast troves of data. It’s almost an embarrassment of riches.
Technology

Article

Why your financial institution’s marketing strategies must be especially agile and nimble

Nov 8, 2023

By Edmund Lawler
Marketing is a complicated, multifaceted challenge, especially for financial services organizations amid a whirlwind of technological disruption.
Marketing & Sales

Article

Open banking continues to build momentum and create new possibilities in financial services

Sep 21, 2023

By Edmund Lawler
Open banking is an important development that promises to reshape the face of consumer and small-business banking in the near-term future.
Technology

Article

Banking on the cloud for a wealth of benefits

Aug 24, 2023

By Edmund Lawler
For many institutions, migrating away from in-house core systems is more of a business transformation than it is a technology project.
Technology

Article

Mobile matters when it comes to choosing a bank

May 11, 2023

By Edmund Lawler
Regardless of an institution’s size, existing and would-be customers are focused on the features and functionality of its mobile app.
Digital Banking

Article

The art and science of fraud prevention

Apr 27, 2023

By Edmund Lawler
AI and machine learning add speed and power to fraud-prevention efforts, but skilled people are needed for the judgment calls.
Fraud Prevention

Article

The future of digital banking may be just over the horizon

Jan 26, 2023

By Edmund Lawler
The metaverse and other innovations hold considerable promise for the financial services industry.
Digital Banking

Article

Thriving in a higher-rate environment

Oct 20, 2022

By Edmund Lawler
A faster migration to digital can help financial services providers better cater to customers while protecting margins on lending products.
Consumer Banking

Article

Adding a personal touch to digital self-service

Aug 31, 2022

By Edmund Lawler
How to effectively close the engagement gap between human and virtual channels persists as an issue for financial institutions.
Consumer Banking

Article

Mobile banking: Why the experience matters

Jun 30, 2022

By Edmund Lawler
The pandemic boosted mobile adoption across generations, but banks are betting users will stay for the right touch and feel.
Consumer Banking / Digital Banking

Article

For mobile banking, the product is the experience

May 31, 2022

By Edmund Lawler
The pandemic boosted mobile adoption across generations, but banks are betting users will stay for the right touch and feel.
Consumer Banking / Digital Banking