BAI Editorial Team

Article

Finding the right words

Dec 13, 2023

By BAI Editorial Team
Beth Johnson, chief experience officer at Citizens Bank, discusses the art and science of using language that resonates with specific audiences.
Customer Experience

Article

Should banks stop using averages?

Nov 30, 2023

By BAI Editorial Team
Probability Management’s Sam Savage discusses the ‘flaw of averages’ and recent bank failures.
Compliance, Regulation & Risk

Article

Customer demand is driving open banking adoption

Oct 12, 2023

By BAI Editorial Team
Many Americans feel financially fragmented, and banks helping to solve that problem can gain a competitive edge.
Technology

Article

Using the right products, the right technology at the right time to promote customer growth

Sep 7, 2023

By BAI Editorial Team
This Q&A with Susan Bergen of Commerce Bank provides insights on how collaboration and understanding your customer is key to successful customer acquisition.
Marketing & Sales

Article

Superior digital experiences are key to customer growth

Sep 1, 2023

By BAI Editorial Team
In this Q&A, Zach Hamilton of Synovus Bank shares why it’s critical to continually enhance the digital experience for customers and how that impacts the bank’s customer acquisition and retention goals.
Digital Banking

Article

What’s next in digital modernization?

Aug 30, 2023

By BAI Editorial Team
The banking industry continues its makeover to gain efficiencies and meet customers’ desire for faster, easier and more convenient services.
Digital Banking

Article

The value of consistency in every phase of the customer acquisition journey

Aug 25, 2023

By BAI Editorial Team
In this Q&A, Greg Blausey of Salesforce discusses the customer acquisition journey – from the power of automation to the importance of consistency in every phase.
Marketing & Sales

Article

Driving growth through digital

Aug 17, 2023

By BAI Editorial Team
In this Q&A, Abbas Merchant, Executive Vice President and Chief Marketing Officer of Regions Bank, discusses how his team focuses on the customer experience by leveraging data and analytics.
Digital Banking